AVENUE AESTHETICS
Medical and Aesthetic Dermatology
Avenue Aesthetics by Nafey is a part of Avenue Health – the adjacent Calgary Medical Clinic.
Nafey has been an Alberta Registered Nurse for 29 years – and has spent the last 19 years in Medical and Aesthetic Dermatology.
She strives to make others feel confident and beautiful, taking your natural beauty and helping you acheive the results you are looking for.
BUSINESS: Medical and Aesthetic Dermatology
BRANDING, WEBSITE DEVELOPMENT, TRADITIONAL MARKETING
BRANDING
Nafey came to us with an exciting new opportunity to delevop “Avenue Aesthetics” under the current umbrella of “Avenue Health”.
She had to keep the logo similar to what Avenue Health already had established, but also wanted to add a little personality and her own ‘flair’.
So, after a few rounds of options, she eneded up choosing the similar font to Avenue Health, with gold accents! We also made sure to include ‘by Nafey’ since she has been in business for 29 years – and her name IS her brand.
Also, as part of the rebrand we also pointed Nafey to an amazing local photographer that captured a personal branding session for us to use for her website and marketing material.
WHAT WE INCLUDED FOR AVENUE AESTHETICS
– FULL LOGO SUITE
– BRAND GUIDELINE – COLOURS, FONTS, SUPPORTING ELEMENTS
– PERSONAL BRANDING PHOTOGRAPHY
WEBSITE
Nafey’s website is clean and modern – with a little gold personalty (just like Nafey herself).
We wanted to create an easy to navigate website, where current and future clients could learn more about Nafey and the services she offers.
We created a seperate page for each service, that includes some information about each treatment and some post-care tips!
Not only can she defer a lot of questions by pointing current and furutre clients to her website, but having seperate tabs for each service she offers also greatly improves her SEO!
WHAT WE INCLUDED FOR AVENUE AESTHETICS
– DOMAIN AND HOSTING SET UP
– FULLY DEVELOPED AND DESIGNED WEBSITE
-INTEGRATED CONTACT FORM AND LINK TO CURRENT BOOKING SITE
TRADITIONAL MARKETING
We have been working on some fun traditional marketing pieces for Nafey.
WHAT WE HAVE DONE FOR AVENUE AESTHETICS:
1. BUSINESS CARDS – A touch of class while networking, or providing clients with a touch-point.
2. GIFT CARDS – This is a luxury service, and required luxury gift cards to go with it.
3. POST TREATMENT CARDS – Classy, compact cards that provide everything a client needs to know post treatment.
4. REFERRAL CARDS – Encouraging new clients to try Avenue Aesthetics, and spreading the brand recognition.
