iWASH YYC
CAR WASH
iWash is Calgary’s LARGEST car and truck wash. It is a cashless car & truck wash that will bring you total control & convenience – with state-of-the-art equipment for a better wash! With over 120 foot bays, iWash can clean anything – with self-clean bays, touchless washes, and 120-foot bays that can clean trailers, commercial vehicles, and MORE.
BUSINESS: CAR WASH
WEBSITE DEVELOPMENT, SOCIAL MEDIA MANAGEMENT, TRADITIONAL MARKETING, DIGITAL ADVERTISING
WEBSITE DEVELOPMENT
Let’s be real – not many car-washes have great websites, but they NEED to. What makes iWash stand out, is its size, its touchless technology, and its ability to keep up with what will make it a success (a killer website and an app on the way)!
The iWash website has all the functionality a business like this should have, a strong call out to its location, and a detailed list of services for any car lover.
SOCIAL MEDIA
We have created a space for the car lovers of YYC to enjoy seeing what iWash can do, with a few car tips too! Having a social media presence is important for ANY business, and we have loved coming up with exciting ideas to promote this car wash!
Along with social media posting each month, we also monitor iWash reviews on google and Facebook. Something super important that every company should be watching, but also something that can go under the radar for a busy business. We keep up to date by thanking people with good reviews ($25.00 gift certificate anyone), and making sure we follow up with bad reviews to try and turn around the conversation!
TRADITIONAL MARKETING
One of the most important traditional marketing aspects for a car wash? SIGNAGE – Letting the community know the location, and catching people’s attention as they drive by!
We have been able to create several signage pieces, handouts for company accounts for commercial vehicles, and a maildrop to the surrounding neighborhood to let the community know where the BEST car wash is at!
DIGITAL ADVERTISING
When opening a new business it’s important to get the word out – to the RIGHT people. With iWash’s Digital Advertising plan we were able to execute both Google Ads and Facebook Ads that brought qualified leads right to their business.
We used location targeting as well as interest based targeting to showcase some of the unique features of iWash – and most importantly, get people through the doors! With over 10K in reach a week and over 10K in clicks per year, they are definitely getting seen, and with tight targeting, by the right people!