WOOLRICH GROUP
HOME RENOVATONS
The Woolrich Group is an integrated construction & design team based in Cochrane, Alberta. They call their work Designed Renovations because they believe for a seamless renovation project you need both the construction and the design elements to go hand in hand and work together, not against each other!
BUSINESS: DESIGNED RENOVATIONS
WEBSITE DEVELOPMENT, SOCIAL MEDIA MANAGEMENT, STRATEGY, DIGITAL ADVERTISING
WEBSITE DEVELOPMENT
We have helped to keep the Woolrich Group website up to date by designing a clean and classic template as the base. From there – we are able to tweek to match their style and esthetic evolution on a regular basis. Keeping the website fresh, on-brand, and constantly evolving is one of our favorite things to do. Especially for a company that is constantly evolving in style and adding new projects as they go. The website is very clean, fresh, easy to read, and image-heavy – as we want to show off what Woolrich Group can do. We do this by highlighting each renovation as much as possible and getting great photographs is key for this!
SOCIAL MEDIA
We have posted on mutliple accounts for Woolrich Group – Instagram, Facebook and LinkedIn. Taking into account how each audience differs, and making sure we are posting the RIGHT content for each platfrom.
From highlights on projects, staff features, social media giveaways (free exterior 3D rendering anyone?), and a ton of BEAUTIFUL photos – Woolrich Group always has amazing content to work with!
STRATEGY + DIGITAL ADVERTISING
Woolrich Group wanted help with some overall marketing strategy – on how to best reach their very specific target audience. So we came up with a plan that integrated physical marekting efforts, paired with some fun digital marketing experiences,
Using social media and Google Adwords, we were able to target their specific target audience locations online – and paired that with some physical marketing, doing a targeted postal drop. This helped us get in front of their audience multiple times – as you can imagine it takes more than one touch point for people to spend 100K on a renovation!
We also came up with a social media contest which was very successful, asking people to take photos of what they wanted changed on their exterior of their home, and we would choose a winner to do a complimentary rendering for. This campaign was successful and lead to more than a couple qualitfied leads – and put Woolrich Group in front of an audience they didn’t have access to otherwise. It was imparative for their overal social engagment too!