UNIVERSE OF KEYS
ONLINE COURSE SUITE
If you are looking to take your musical talent to the next level – UNIVERSE OF KEYS is where it’s at. It is a subscription program from learning to play Piano and Organ (at a high level) from the comfort of your own home. Taught by one of the best out there – MIKE LITTLE! The Universe of Keys has over 300 short videos, and additional bonus material, as well as a community of players to help you accomplish your goals.
BUSINESS: ONLINE SUBSCRIPTION
DATE: JANUARY 2021
BRANDING
We started the Universe of Keys branding RIGHT from the drawing board. We wanted bold, simple, classic and badass colours to reflect the man – MIKE LITTLE himself.
These logos are inspired by the desire to be bold, cutting edge, and with unique icons to stand out from others. They are created from the main letters of each subset – MMU, UOK, and HTC, etc. Each combination creates a unique logo mark, while subtly coming together to create a symbol!
WEBSITE + COURSE DESIGN
From the beginning we worked with Universe of Keys to help them dream up what this insanely awesome online course would look like. We wanted to keep the esthetic of the website and course very simple – yet impactful with the black + white elements. This allowed us to target a wide array of musically talented folks while appealing to that classic rock & roll vibe.
We also supported in setting up the technology for the online courses and this was no easy feat as we had over 300 super high quality videos to work with! We knew we needed things to run smoothly and flawlessly to keep the high caliber reputation that was behind this course. We came up with a custom solution for Universe of Keys, that allowed their speeds to be flawless and the transition between videos to be smooth. With this custom platform, their website and course can confidently serve thousands of students without a worry about the technology.
SOCIAL MEDIA + ADVERTISING
Universe of Keys had us involved from the ground level with how to help promote their platform and courses. We came up with a strategy that created a successful launch.
This included a social media posting strategy, social media advertising through FB retargeting ads as well as YouTube ads.
We also have helped them to develop a lead generation strategy and build an email marketing list. We have set up various mail marketing drip campiagns for both leads and active students with this list.