why we are still on team mailChimp!

Marketing Platforms

With so many online email platforms out there, how do you choose? There are numerous tools that will make your life easier – but we just speak from experience! MailChimp has been our email platform of choice for a while and here is why:

It’s Easy

First and foremost the easier the platform, the better! MailChimp is so user friendly, that you don’t need a manual to get started. Just sign up and start editing your professional, customizable, well-designed emails right away!

It’s Free

This is another VERY important factor. With so much adding to the ever-growing pile of expenses, it is nice to hear the word “Free”. They do start charging if your contacts are over a certain number. However for most of us entrepreneurs (with a small business), it remains free for us!

It’s Compatible

Since it’s such a big platform with so many users, it integrates with several other platforms (for example: WordPress). You can configure your subscribers on your WordPress site to all go directly to your MailChimp List! Easy!

 It’s Features

With so many features available, it is worth signing up! They have automation to schedule emails to be sent out on a certain date and time. They have A/B testing so you can try out the effectiveness of different templates. They also offer analytics, to show you how your emails are preforming and a comparison in your industry!

It’s Safety

With all the email protection laws out there now, you want to be sure you are using the proper procedures when sending mass emails. MailChimp has you covered when it comes to privacy laws. They provide an “Unsubscribe” button on every email along with other precautions to make sure you are properly following the rules.

Red Blue Top Takeaway

Make sure you research your email-marketing platform before using it! Make sure it is well equipped with all the features you require, and the safety features!

Do you have an email-marketing platform that you would suggest to others?

If you want any advice on email Marketing, or some assistance creating mail-out templates – contact us at Alyssa@redbluemarketing.com